How it works
By participating in this benchmark study, Associations receive their Engagement Index score and learn:
phase 1
Data is collected from members and customers of participating associations by anonymous online survey.
phase 2
The AEI measures the relationship strength based on three key performance indicators as evaluated by members and customers.
Performance: how highly do they rate the association's performance.
Benefit: how do they evaluate the benefits & value provided by the association.
Preference: how much they prefer the association vs. other sources of knowledge content etc.
phase 3
The three key performance indicators define each association’s Index Engagement Score from -50 (very weak) to +150 (very strong).
Participation in the Association Engagement Index is free.
Associations prepare their GDPR compliant members/customers or contacts database. Insidery (MCI’s research partner) provides each confirmed association with its specific link to the member survey.
Associations invite their members/customers to respond to the Index survey. Insidery monitors responses and informs associations if reminders are required based on response rate.
Insidery gathers results and analyzes key findings.
Insidery provides each association with its Engagement Index Fact Sheet. MCI publishes AEI 2024 report and key findings.
