What have you learned about engagement in the last two years? If your members were asked whether their engagement with your association has improved or not, what do you think they would say? And where should you focus your resources to enhance value?
The Association Engagement Index* is a biannual global benchmark study that measures the performance, relationship strength and outcome of engagement tactics as seen through the eyes of associations’ members and customers. It allows associations to evaluate their performance against likeminded associations across multiple sectors and develop new activation strategies to enhance engagement.
More than fifty associations (Professional Societies, Individual Member Organizations and Trade Associations) from multiple sectors and industries around the world have participated in the 2022 edition of the Index.
Findings and insights from the 2022 Association Engagement Index study reveal:
Download the 2022 Key Findings report.
Associations confirm their interest and submit their participation form.
Associations prepare their GDPR compliant members/customers or contacts database.
Insidery (MCI’s research partner) provides each association with its specific link to the survey.
Associations invite their members/customers to respond to the Index survey.
Insidery monitors responses and informs associations if reminders are required based on response rate.
Insidery gathers results and publishes Index.
Insidery provides each association with its Engagement Index Fact Sheet.
*Participation in the Association Engagement Index is free.
American Academy of Esthetic Dentistry (AAED)
American Association of Physics Teachers (AAPT)
American Industrial Hygiene Association (AIHA)
American Nurses Association (ANA)
American Society for Clinical Pathology (ASCP)
American Society for Nondestructive Testing (ASNT)
American Society for Nutrition (ASN)
American Society of Plant Biologists (ASPB)
Association of Bio Molecular Resource Facilities (ABRF)
Australian Dental Industry Association (ADIA)
Australian Diabetes Educators Association (ADEA)
Brewing, Food & Beverage Industry Suppliers’ Association (BFBi)
British Promotional Merchandise Association (BPMA)
Canadian Association for the Study of the Liver (CASL)
Canadian Association of Gastroenterology (CAG)
Ceramic Tile Distributors Association (CTDA)
Construction Specifications Institute (CSI)
Council of European National Top-Level Domain Registries (CENTR)
Emergency Department Practice Management Association (EDPMA)
European Direct Selling Association (SELDIA)
European Society of Association Executives (ESAE)
European Society of Coloproctology (ESCP)
Exhibitions & Conferences Alliance (ECA)
Horticultural Trades Association (HTA)
Hospitality Sales and Marketing Association International (HSMAI)
Interaction Designers Association Vancouver (IxDA)
International Association for Vegetation Science (IAVS)
International Headache Society (IHS)
International Society for Heart and Lung Transplantation (ISHTL)
International Society of Blood Transfusion (ISBT)
International Technology Law Association (ITechLaw)
Medical Library Association (MLA)
National Business Aviation Association (NBAA)
National Child Support Enforcement Association (NCSEA)
National Office of Animal Health (NOAH)
New York Women in Communications (NYWICI)
Professional Development Consortium (PDC)
Royal College of Physicians and Surgeons of Glasgow (RCPSG)
SAE International (SAE)
Society For Clinical Data Management (SCDM)
Society for Standards Professionals (SES)
Society of Fire Protection Engineers (SFPE)
Society of Toxicology (SOT)
Society of Vertebrate Paleontology (SVP)
Special Libraries Association (SLA)
The Paleontological Society (PALEO)
Volunteering New Zealand Incorporated (VNZ)
Engagement is defined by the ongoing interaction between a member or customer and an organization in exchange for meaningful value. It is the emotional connection between a member or customer and your association. Highly engaged members or customers buy more, promote more, and demonstrate more loyalty.
The purpose of the Index is to understand the status of the relationship between associations and their communities and to give participating associations the opportunity to identify drivers of engagement and learn from best practices. The Index measures associations’ performance, benefits and preference as seen through the eyes of members and customers.
Participation in this Index benchmark survey is free of charge for participating associations
Each participating association will receive its individual a Engagement Index Fact Sheet. This one-page summary includes the engagement score, position in the overall Index, and an overview of principal KPIs. In addition, each association will have access to the full Association Engagement Index findings and Engagement Series of publications and events.
A detailed report may be requested and will be subject to an individual contract between insidery (MCI’s research partner) and the association. This report will include an executive summary, association-specific insights and analysis of key drivers of engagement for €1,900.
The Index will be published every two years, the next one in 2024, allowing participating organizations to monitor their Index score and level of engagement.
Each association is required to distribute the Index benchmark survey to its members, customers or contacts.
Each association is responsible for sending the invitation to its members and customers, with two reminder communications to ensure optimal response.
The first invitation should be sent once participating associations have received their survey link from insidery and no later than the first week of October. All invitations and reminders must be sent during the month of October. The survey will close on 31 October.
MCI has commissioned insidery as independent market research agency (member of BVM – Professional Association of German Market and Social Researchers) to conduct the survey.
insidery managed all previous editions of the Index. Responses to the survey will be held confidential by insidery.
Professional Societies/Individual Member Organizations should send the survey invitation to:
Trade Associations should send the survey to:
You will receive a link to the survey for distribution to your members/customers. This will be personalized with the name/acronym of your association. The language of the survey is English. Since the survey is a benchmark study and Index further customization such as organizational branding or individual questions is not possible.
Insidery promises to hold confidential all data input received from the members and customers. Survey response is voluntary and completely anonymous. All data is saved on data servers located in the EU – GDPR conformity ensured.
Insidery will monitor responses and let you know the response rate.